Toy journals and catalogues at the National Library of Australia

While I was in Canberra recently, I was able to look through the collection of toy trade ephemera (catalogues, flyers, etc) and some issues of the Australian toy trade journal, at the National Library of Australia. Autumn is a lovely time in Canberra, as you can see!

The National Library holds issues of The Australasian Sportsgoods and Toy Retailer from 1964 (I will have to go to Melbourne to read issues from the 1950s). So I started with 1964 (the year that Barbie was new! Play-doh was new!), found that 1965 wasn't on the shelf, and went through 1966-1969. I really only had time to skim and look at the photos. Here are some of the dolls houses I spotted.

The East German export agency Demusa advertised regularly. Above, in December 1967, is a dolls house with an open front and arched doorways, shown fully furnished. Below, from August 1966, is a bungalow:

(Sorry about the curved photo - 12 issues of the journal were bound together, so getting them to lie flat wasn't easy!)

In December 1966, the Demusa ad showed more traditional furniture:

I was rather surprised to see that Demusa also advertised traditional German "Schultüten", paper bags full of goodies for children's first day at school. I imagine that their ads were prepared for international distribution, but I do wonder whether there were any orders for these from Australia:

Actually, with most of these manufacturers' and agents' advertisements, we don't know whether the items were actually ordered by Australian retailers, and stocked by Australian toy stores. I spotted some toy store ads which do show dolls houses - in some cases, I recognise the houses, as with these Triang dolls houses in the Melbourne toy shop Nathan Blight in July and September 1967:

The Triang U dolls house can be seen just to the left of the two women, while the Triang V is on an upper shelf on the right. (Is there another house in the corner to the left of the U? I can't quite make it out ...)

Other photos of toy shops show dolls houses I don't recognise, for example this house shown in November 1968:

It looks rather like what I remember of our childhood dolls house - white and two-storey!

I did discover at least one Australian dolls house maker I hadn't known about before. I had seen a few dolls houses by Bestoys on ebay, but hadn't realised they were Australian. Here are the photos I found:

Bestoys display at the Melbourne Toy Market, in July 1964

(The table and chairs in the foreground look very like the ones we had as kids!)

Bestoys display at the Melbourne Toy Fair, in the August 1967 issue

(Perhaps the house on the right here is the one behind the toy shop owners in the photo above??)

Bestoys was based at Botany, a suburb of Sydney. When I googled it, I found entries in recent business directories for Lumberjack-Bestoys, in Engadine, another Sydney suburb. Interesting, especially as I had found this dolls house in a Toyworld catalogue from Geoff Emerton Sports & Cycles, of Kingston in the ACT:

This looks rather like the design of the Bestoys dolls house on the right in the 1964 display above. I can't find a date on my photos of this Geoff Emerton catalogue - I think it is probably from the late 1970s or the early 1980s, as it also shows Matilda doll playsets, the Toltoys Family Tree House, Matchbox Play Boot, and Fisher Price Play Family School and Chime Ball. (Also, the phone number for the shop is 95 9741.)

And I think the dolls house on the left in this photo below, could be the dolls house on the left of the Bestoys 1964 display, above:

This photo dates from November 1966. The house on the left has the same alignment of doors and windows as the Bestoys house does, and when I zoom in on the 1964 display photo, I can see some markings above the door and windows. I didn't see a photo of a Bestoys display from 1966, but perhaps that's what this couple are standing in front of?

Mt Ainslie from the National Library

Other imported dolls houses I saw were Jenny's Home, from Triang, heavily promoted in 1967:

A Chad Valley tin lithograph dolls house, advertised in 1968 and 1969:

 

I think this Melbourne toy store (H W Rice of Fitzroy) has a Chad Valley dolls house on the floor in the centre of the photo in this ad from May 1969:

What's the taller dolls house behind it, I wonder?

Eagle Toys of Canada exhibited at the toy fair in 1968 - the write-up mentions "dolls house mounted on castors" - but I don't see any in the photo of their stand, though there are lots of tea sets:

The "Holly Lodge" Wooden Doll's House from the UK was displayed at a toy show at the Travel Lodge Motel, Sydney, in February 1968. There's no photo of it, but presumably this was the Chas. E. Methven "Foldaway" dolls house, which has the name Holly Lodge by the door?

Other Australian dolls houses included one from John Sands, a stationery and board games manufacturer, in June 1968:

and a craft set from Sally-Ann in August 1964:

The ephemera collection of toy catalogues included some earlier and some later than these trade journals. There were two Walther & Stevenson catalogues, one missing the cover, but going by the items shown and prices given, it's from the year before or the year after my 1933 catalogue. This catalogue shows four dolls houses:

I am very intrigued by these houses, especially as there's a note just underneath these descriptions saying "We also have English and Aust.-made dolls' houses in other styles than above". My "Italian Villa" style house, which I had thought was homemade from the 1950s, has a red roof, rough cast walls and fancy door and window frames - and the porch over the front door is identical to the porch on the No 3 and 4 "Wendy" two-storey houses here:

So perhaps it's not homemade after all! And perhaps it's earlier than the 1950s, too.

The other Walther & Stevenson toy catalogue held by the National Library dates from 1953/54, a couple of years earlier than my 1956/57 catalogue. It has a page of dolls houses:

A Triang No 50, No 60 and No 61, with one Australian-made dolls house shown, just above an Amersham house:

The Australian-made house (no 64) is described as "Beautifully made and coloured, opening doors and windows. Side also opens. Green and red. Size, 8in. high x 14in. x 15in. A fine house. Price, 46/3 each." It looks to me as if it has Romside windows?

Again, the catalogue says "Come in and see the largest range of dolls houses in Australia. A size and price house to suit "your" request. Here are a few of these Wonderful Houses." So, there were probably other Australian-made designs as well as other imported ones - if only there was a complete, fully illustrated catalogue of all of them!

Walther & Stevenson still sold Australian-made wooden dolls house furniture, and was also able to offer Kleeware furniture again, showing bathroom and dining room sets for 1953/54, and promising sets for other rooms by January 1954. I'm curious about the statement "These are now made in England" - where were they made before this?

Black Mountain with the Telstra Tower, from the National Library

Among the more recent catalogues, from the 1990s and 2000s, I saw familiar brands like the Sylvanian Families, in this November 1993 ad:

Blue-Box, with the Carry-Along Dream House from December 1995:

And a whole page of dolls houses, furniture and dolls in the 2000 Millennium edition of the Windmill Equipment and Good Toys Guide, for teachers, schools, kindergartens, childcare and parents:

I will, eventually, put all the images from the toy trade journal and catalogues onto flickr. There's a lot of food for research in the trade journal especially - I hope I'll be able to go back and read the 1960s issues more thoroughly, as well as go through later issues.

I hope you've enoyed this glimpse of Canberra, too!

A Doll's House with a Moral Tale

I recently bought this little book. It starts off promisingly,

Jenny had the most beautiful doll's house. But she hardly ever played with it. She liked trains, and model cars, and fire-engines because her brother Christopher played with those. And Jenny wished that she was a boy too.

One saturday morning Christopher's friend Tony came to play with him. They got out all the model cars and made a marvellous garage. Then they were the garage-men, and they told Jenny that she could be a customer. But Jenny didn't want to be a customer. She wanted to be a garage-man too.

So what did Jenny do? Did she build her own garage? No,

So she went up to her bedroom and sulked. She laid down on a thick white rug in the corner and rested her head on her hands. And she found herself staring at her doll's house which was in the same corner. Jenny thought how nice it looked, with its garden looking so bright in the morning sunshine.

Perhaps Jenny decided to become a gardener? Perhaps she had a set of Britain's garden pieces, and could plant flowerbeds and trees and vegetable gardens?

No,

She opened the front door and looked into the hall. What nice little pieces of furniture! But they did need a polish.
"Yes, they really do need cleaning," someone said. "And it's such a charming little house, isn't it? Look at its lovely brick chimneys and the porch over the door."

"There are curtains in every room, even in the kitchen. The stairs have carpet on them, which probably needs brus-hing. And I don't think I've ever seen a nice bedroom."

"Such a pity," they said, "that the owner never comes to take care of the house and all the little things in it."

Jenny turned her head to see who it was speaking. It was Teresa, her own walking-doll. She was standing just beside Jenny, looking at the house. She didn't seem to realise that it was strange for her to be speaking.

Jenny doesn't seem to think it's strange either, and instead of running from the room and the doll which walks and talks by itself, she asks,

"What would you do if you were the owner?"

"Well, I'd clean the windows sometimes and polish the furniture. And use all the things inside. And I'd have cars in the garage at the back."

"That's a very good idea," said Jenny. She ran downstairs to the boys and asked for a couple of their cars.

"What for?" asked Christopher.

"To put in the garage of my doll's house."

"That's a good idea," said Christopher. "Why don't you bring it down and put it near our garage? Then you could be a real customer, with your cars in your own garage."

Remember, Jenny didn't want to be a customer, she wanted to be a garage-man too. So,

They did that, and it turned out to be a very good game.
Jenny found she liked being a customer. When the game was over she took the doll's house back to her bedroom and cleaned it from top to bottom. And very nice it looked.
"I'll never leave it all alone like that again, Teresa," she said. "Truly. I'll keep it bright and clean now, and play with it often. Just as you said."

But Teresa didn't want to answer. She had already said all that she wanted to say.

So girls, don't be individuals and explore your own interests. You'll find that you really like being a girl, which means being a customer and cleaning your house. Don't show any gumption - use Gumption to clean your bath!



This book was published in the year I was born, about 10 years after women worked in garages during World War II, and about 10 years before the second wave of the women's movement began. So poor Jenny didn't have much chance. I was luckier, in that I grew up in a messy house where everybody read. My dolls didn't tell me to clean my dolls house, or my own bedroom, though if they had, they might also have said that "they had never seen a nice bedroom," poor things!

I do like this little house - the exterior with its brick chimneys and bright garden, and interior with its 60s pastel blue, pink and yellow bedroom, and kitchen with orange and turquoise highlights. Where is that four-poster bed with red velvet drapes meant to go, though? Are we meant to use that antique bedwarmer in the comfortable bed with its padded bedhead and twin side-tables, while reading by the light of the hanging oil lamp?

Like Jenny, this little house seems somewhat uncertain of what it's meant to be.

Story by Wendy Wilkin, published by Bancroft & Co. 1963.
The illustrator is not named - perhaps Wendy Wilkin illustrated it too?